What that can include
Marketing and lifecycle work with strategy behind it
That has included lifecycle planning, segmentation, KPI framing, channel strategy, and executive communication instead of one narrow specialty.
George Andary
Michigan, United States
Marketing strategy, decision intelligence, modernization, and grounded applied AI work.
I turn messy insights into intelligent and impactful action.
That usually means working where marketing signal, reporting logic, workflow friction, and decision pressure all overlap. It has shown up in lifecycle strategy at Rocket Mortgage, modernization work at DTE Electric, and current builds that turn noisy inputs into clearer moves.
Why that matters
System change only works when the workflow changes too
The later modernization work mattered because the job was not just implementation. It was coordination, trust, adoption, and operating clarity.
What the foundation gives me
Earlier execution pressure still shows up in the current work
The volume, pace, and direct-response discipline from the earlier roles still shapes how I build, prioritize, and communicate.
Current work
What I am actively working through.
Public-safe snapshots of active work. Enough to show motion without exposing the full internal system.
Building Updated 2026-03-16
Agentic learning orchestration
Refining a specialist-thread workflow so research, proof review, implementation, and retention checks reinforce each other instead of living in separate dead ends.
Why it matters: Makes learning more reusable and turns live work into a clearer operating system instead of a pile of disconnected chats.
Testing Updated 2026-03-16
Orchestrator dashboard signal
Tightening the status model and public-safe dashboard layer that shows active work without exposing client or thread-sensitive detail.
Why it matters: Turns hidden execution into visible progress so current work can be understood without breaking confidentiality.
Research Updated 2026-03-16
Thread outputs to reusable reports
Packaging selected thread work into briefs, report packs, and other artifacts that can travel into recruiting, consulting, or future public notes.
Why it matters: Keeps useful thinking from disappearing inside raw conversations and makes the strongest outputs portable.
Selected work
What I am building now.
Live work, the logic behind it, and what those builds are proving.
When a repo is public and worth reviewing, I will show it. When it is not, I keep the focus on the artifact, the workflow, and what the work is actually proving.
Featured case
Agentic Learning Workflow
A workflow system that keeps research, proof checks, implementation, and QA connected across threads.
Documented orchestrator, proof, site-editing, and QA roles in the thread architecture
Current work updates and operations documents already flow out of this system
Built to support retention checks and reusable output rather than one-off conversations
Signal Mortgage Intake Demo
A live mortgage-style intake demo that shows borrower routing, conversion flow, and team handoff.
Orchestrator Dashboard Implementation
A public-safe status layer that shows active work without exposing private detail.
OpenAI Thread Outputs and Report Packs
A selected-output system that turns strong thread work into briefs, packs, and scoped artifacts worth keeping.
Affirmation Project
A live private ritual tool for daily goal repetition, optional monthly planning, and quarterly reflection.
Experience
Where that point of view comes from.
The newer work makes more sense once you can see the path behind it: direct-response marketing, CRM, reporting, modernization, and real execution pressure.
Decision Systems Modernization
I worked on reporting modernization, source-of-truth cleanup, Power BI integration, workflow redesign, and a reallocation of over $1M annually from O&M to Capital in a regulated operating environment.
Marketing, Lifecycle, and CRM Transformation
I led omni-channel marketing, lifecycle strategy, KPI design, and Salesforce transformation work tied to clearer customer and leadership visibility.
Best fit
Where I am most useful.
Usually it is where strategy, reporting, workflow, and practical execution all need to make sense at the same time.
CRM, lifecycle, and marketing strategy
Strong fit when customer behavior, campaign logic, experimentation, KPI framing, and leadership communication all need to line up.
Decision systems and executive reporting
Strong fit when dashboards, forecasting, and reporting design need to help leadership see the move more clearly.
Transformation, workflow redesign, and practical AI enablement
Strong fit when modernization has to land inside a real operating team instead of living as a vague innovation story.
Marketing Strategy ManagerCRM or Lifecycle Strategy LeadDecision Intelligence ManagerBusiness Transformation ManagerStrategic Operations or PMO Analytics LeadApplied AI Operations or Automation Enablement Lead
How I work
How I usually work.
I try to make the signal clearer, reduce friction, and leave the system more usable than I found it.
I translate complexity into something leadership can use
That usually means KPI framing, dashboards, executive-ready summaries, and a clearer sense of what matters next.
I build for adoption, not just completion
If the workflow is hard to maintain or nobody trusts the system, the work is not done yet.
I keep the work connected to reality
I like structure, but I do not want it detached from customer behavior, operating pressure, or what the team actually has to do.
Endorsements
A small preview of what people notice around the work.
One approved endorsement stays here. The full set and the submission path live on About.
Featured endorsement
A first video endorsement now anchors the section.
Starting with a short video note from someone who has seen the work, the follow-through, and the way George handles the build process up close. Future approvals can add more written and video endorsements without changing the structure again.
Contact
If the role sits between strategy, systems, and practical build work, we should probably talk.
This site is built for roles where reporting, workflow, modernization, and practical AI work need an operator, not just a strategist.