Marketing strategy, decision intelligence, modernization, and grounded applied AI work.
I'm a problem solver.
My work sits where marketing strategy, reporting logic, workflow friction, and decision pressure all overlap. It has shown up in lifecycle strategy at Rocket Mortgage, modernization work at DTE Electric, and current builds that turn messy workflows into something leadership can actually use.
George Andary
Operator across marketing, CRM, systems and modern workflow
Marketing, CRM, and lifecycle work tied to business outcomes
That has included lifecycle planning, segmentation, KPI framing, channel strategy, and executive communication rather than one narrow marketing lane.
Reporting, governance, and workflow modernization in real operating environments
The modernization work mattered because the job was not just implementation. It was adoption, trust, coordination, and clearer operating visibility.
Grounded AI work shaped by workflow, proof, and usability
The AI thread is real, but it stays grounded in enablement, human-in-the-loop workflow, proof checks, and systems that have to work inside real teams.
Selected work
Current work that shows how the operator lens turns into usable artifacts, systems, and case studies.
PMO Pal: Explainable Portfolio Reporting
A verified local prototype that turns synthetic Excel portfolio data into explainable scores, escalation reports, and a rule-generated executive summary.
- September 24 verification: 10 tests passed, including the stale-update boundary; generated-input and existing-input pipelines passed in a clean copy.
- An independent Claude review passed after Codex validated the reporting flow and reconciled the source baseline.
Signal Mortgage Intake Demo
A live mortgage-style intake demo that shows borrower routing, conversion flow, and team handoff.
Affirmation Project
A live private ritual tool for daily goal repetition, optional monthly planning, and quarterly reflection.
Babel Fish: French Practice Through Patterns
French-practice prototype; device audio unverified. Five-card sessions, manual phrase conversion, and saved cards passed review.
Rugby Reads
A phone-first, first-person rugby decision trainer: read the cue, make the call, watch the play run out.
What I'm building now
Public-safe snapshots of current work that show motion without exposing the full internal system.
Rugby Reads on real phones
Checking the newest version of the rugby decision trainer on real phones and collecting feedback from Detroit Tradesmen teammates.
Claude + Codex as a small dev team
Running two AI coding assistants with written briefs, separate copies of the work, cross-reviews and a shared job board, on real projects.
Rebuilding georgeandary.com
A new homepage, a fixtures-style projects page and a match report for every build, each with an honest status.
Decision Systems Modernization
I worked on reporting modernization, source-of-truth cleanup, Power BI integration, workflow redesign, and a reallocation of over $1M annually from O&M to Capital in a regulated operating environment.
Rocket MortgageMarketing, Lifecycle, and CRM Transformation
I led omni-channel marketing, lifecycle strategy, KPI design, and Salesforce transformation work tied to clearer customer and leadership visibility.
Where I'm most useful
Usually it is where business judgment, reporting logic, workflow improvement, and execution all need to stay connected.
CRM, lifecycle, and marketing strategy
Strong fit when customer behavior, campaign logic, experimentation, KPI framing, and leadership communication all need to line up.
Decision systems and executive reporting
Strong fit when dashboards, forecasting, and reporting design need to help leadership see the move more clearly.
Transformation, workflow redesign, and practical AI enablement
Strong fit when modernization has to land inside a real operating team instead of living as a vague innovation story.
How I create lift
I try to make the signal clearer, reduce friction, and leave the system more usable than I found it.
I translate complexity into something leadership can use
That usually means KPI framing, dashboards, executive-ready summaries, and a clearer sense of what matters next.
I build for adoption, not just completion
If the workflow is hard to maintain or nobody trusts the system, the work is not done yet.
I keep the work connected to reality
I like structure, but I do not want it detached from customer behavior, operating pressure, or what the team actually has to do.
Featured endorsement · video · April 2026
"George is the key. Everybody needs George on the team."
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