Experience

This is where I learned to do the work.

Projects shows what I am building now. This page shows the role-based work that made those current systems, reporting, and workflow instincts credible.

Data modernization, reporting architecture, and workflow redesign

Decision Systems Modernization

Reallocated over $1M annually from O&M to Capital through staking strategy and governance redesign while also reducing recurring manual work and improving reporting trust.

  • Standardized reporting frameworks
  • Power BI and Databricks integration
View experience

CRM transformation, KPI architecture, and executive communication

CRM Transformation and Lifecycle Strategy

Improved lifecycle visibility, supported enterprise CRM transformation, and reduced full-scale client opt-outs by 50 percent.

  • Salesforce migration support
  • KPI hierarchy design
View experience

Client acquisition, direct-response execution, marketing operations, and early systems thinking

Early Foundation in Acquisition and Marketing Ops

Built the customer, execution, and work-volume foundation that later made the transformation and decision-systems work credible, including a top-10-percent productivity stretch across five consecutive months.

  • 500-plus daily client interactions
  • Top-10-percent productivity stretch
View experience