Experience

Role-based work behind the operator lens.

Projects shows what I am building now. This page shows the path behind it: direct-response marketing, lifecycle and CRM strategy, and the later reporting and modernization work that grew out of it.

DTE Electric

Decision Systems Modernization

I worked on reporting modernization, source-of-truth cleanup, Power BI integration, workflow redesign, and a reallocation of over $1M annually from O&M to Capital in a regulated operating environment.

Standardized reporting frameworks
Power BI and Databricks integration

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Rocket Mortgage

Marketing, Lifecycle, and CRM Transformation

I led omni-channel marketing, lifecycle strategy, KPI design, and Salesforce transformation work tied to clearer customer and leadership visibility.

Omni-channel marketing
Lifecycle strategy

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Abstract illustration for early acquisition and marketing operations work

Rocket ecosystem and earlier roles

Direct Response and Marketing Operations Foundation

I started with lead generation, direct mail, audience development, campaign research, and early ideation work before the later strategy and systems roles.

500-plus daily client interactions
Top-10-percent productivity stretch

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